Why Location-Based Services Will be the Killer App of the 2012 Elections (Mashable)

Mashable - The last presidential election was only three years ago, but that seems like a generation in the social media age.

Just think, back then Twitter was a novelty. Facebook was popular but spent the first half of the year being the second-biggest social network behind MySpace. U.S. smartphone penetration in the U.S. was just 20% by the close of 2008 vs. a projected 50% by the end of this year. The biggest political marketing innovator in 2008 was Barack Obama, who employed Facebook, Twitter and other social networks to great effect, and took Howard Dean's online micro-donation idea to the next level.