White iPhone 4 finally arrives, world much the same as before

Apple's long-awaited white iPhone 4 hits the shops today, after a massive 11-month wait.Is anyone going to buy one? We sent an intrepid reporter down to the Apple shop to find out. There was no queue snaking down Regent Street under the Royal Wedding bunting, no eager paps and news crews hanging out waiting for that first white iPhone 4 customer. But there were some eager beavers queueing 'almost out the door' at the Regent Street Apple StoreThe people seem to have voted with their feet: a white colour variant of a nigh-on year-old phone just isn't that exciting. Sales tally: oneOne person was spotted buying the ethereal handset from Vodafone - but we weren't allowed to speak to them so we don't know how long he'd been waiting for it, or how excited he was to finally have that pearly white, non-peeling paint in his hands.At the time of writing, the online Apple Store is also down, presumably updating with the white iPhone 4, although we'll keep you posted on any other developments. Why have we been so excited about this mythical handset? Why all the rumours? Did anyone ever actually care?Here at TechRadar, we've posted over 10 news pieces about the absent handset, even non-tech news sources like Reuters and Bloomberg have been spinning stories out of it left right and centre. Now it is here, the world seems, well, underwhelmed. Ah well, back to the iPhone 5 rumours. Related StoriesGoogle survey suggests many smartphones have dumb ownersNokia ditches 4,000 workers, offloads SymbianUpdated: White iPhone 4 UK release date: 28 AprilApple sets sights on TomTom with location data collectionGoogle Docs app brings optical character recognition